|Mongomery Ward, a mail-order and retail store, was located in a three-story retail building, as seen in this 1938 photo.
Montgomery Ward to open store
1928 Montgomery-Ward and company, one of the world's largest retail organizations, will open a retail store and mail order house in Lubbock within the next 90 days, the Baker Furniture company will erect another new and modern home, larger than the one it now occupies and unprecedented building is forecast for Thirteenth street, between Avenue J and L, as a result of two announcements made here this afternoon by Norman Baker, owner and manager of the furniture firm which bears his name.
The Baker Furniture company's building, located at 1107-09 Thirteenth street, has been leased to the Montgomery-Ward company, the lease to take effect 90 days from date, Mr. Baker will build another building and will move his furniture store into that building for Montgomery-Ward's entry into the business life of Lubbock and the South Plains. A few minor changes in the present Baker building will place it ready for its new use, Mr. Baker said.
The building leased by the mail order firm was completed on August 15, 1927, and the Baker store was formally opened on the August 29 following. It contains 22,500 square feet of floor space and in appearance, material and arrangement is one of the most modern buildings in the city. Its erection aided immeasurably in opening the newer retail section of the city, lying to the south of Broadway and to the west of Avenue J.
Mr. Baker declined today to make public the monetary consideration involved in the lease or the length of time which the Montgomery-Ward company had contracted to use the building. He did say however that the deal was made upon the basis of a long time lease.
Plans for the new Baker building have not yet been completed, Mr. Baker said, but he reported that the building would be as fine and as modern in every way as his present structure. In addition, more floor space will be included in it than is in the building he now uses, Mr. Baker stated, and the new building will be erected with a view to future enlargement.
Rumors of Montgomery-Ward's entrance into this section of the state have been rampant here for the past several weeks and a representative of that organization was in Lubbock some weeks ago making a survey. It was not until today, however that telegraphic advices from the company's southwestern headquarters at Fort Worth officially closed the deal which brings the big firm here. Mr. Baker received a wire from Frank A Wood, of Fort Worth, Texas manager for Montgomery-Ward, this morning, which told of the company's plans in full.
The coming of the mail order house to Lubbock marks the firm's second entrance into West Texas business circles, one house having been in operation in Fort Worth for the past several years. Company officials made a complete survey of all of the cities in West Texas before deciding upon Lubbock for its second store, the location, transportation facilities, surrounding territory and apparent future swinging the pendulum to the Hub of the Plains. Mr. Wood, Texas Manager, who was in Lubbock when the original survey was made, told representatives of the Journal then that the promise of the growth of the South Plains made it practically essential that his firm establish a house here.